Information Orchestrator

Separate channels create fragmented communication.

Onboard audio, passenger portals, notifications and radio are often managed through separate systems. The same message has to be prepared and distributed multiple times, increasing operational workload and the risk of inconsistent, delayed or uncoordinated communications.

Advertising inventory also loses effectiveness when the various touchpoints do not share scheduling, target audiences, and objectives.

• Duplicated content: the same message has to be managed across multiple systems.
• Uncoordinated communications: channels and delivery times are not synchronized.
• More operational workload: every update requires separate actions.
• Underused advertising inventory: campaigns fail to leverage all available touchpoints.

One platform. Every onboard channel.

Information Orchestrator centralizes informational and advertising content and automatically distributes it across the most relevant onboard channels. Each message enters the system once and can then be scheduled in advance or delivered in real time across MAS, TV, the passenger portal, push notifications and Seafy Radio.

• One workflow: each piece of content is managed only once.
• Multi-channel distribution: coordinated messaging across onboard touchpoints.
• Automated scheduling: content delivered according to the different stages of the journey.
• Real-time distribution: immediate communications whenever needed.

Less management. More value from every message.

Information Orchestrator reduces manual work and gives operators centralized control over onboard communications. Messages and campaigns can be scheduled for the most relevant moments of the journey and automatically distributed across multiple channels, while real-time publishing makes it possible to respond immediately whenever needed.
Integration with the Ad Server also extends campaigns across more onboard touchpoints, helping operators make better use of their advertising inventory and unlock greater commercial value.

• Less manual work: content is managed once and distributed automatically.
• More effective communication: every message reaches the right channels at the right time.
• Greater control: scheduled and real-time communications managed from a single platform.
• More commercial value: advertising inventory extends across all integrated touchpoints.