On Board Radio
More than radio: a new touchpoint to entertain passengers, promote onboard services and generate revenue.
The onboard audio that creates value for the fleet
On Board Radio brings themed music channels, tailored content and operator communications directly to the onboard portal. Centralized management makes it possible to coordinate content and programming across the entire fleet, while tailoring the experience by vessel, route or context.
Passengers can listen directly from their browser, with no app required. Through integration with MAS and POD, audio content can also extend into the vessel’s physical spaces, turning audio into a valuable touchpoint for brand communication and the promotion of onboard services.
The hidden cost of fragmented, manual management
Managing playlists, schedules and content separately on each vessel requires manual updates and makes it difficult to maintain a consistent audio identity across the fleet. Without a centralized platform, operators lack a single point of control for coordinating programming, content and communications across different onboard environments.
- Vessel-by-vessel updates: playlists and content require local intervention.
- Limited programming flexibility: content is difficult to tailor by route, onboard area or stage of the journey.
- No fleet-wide control: the audio experience cannot be managed centrally.
One audio platform for the entire fleet
On Board Radio brings music and audio content together in one centralized platform. Operators can create channels, manage programming and schedule different content by vessel, route, onboard area or stage of the journey.
Passengers can listen directly through the onboard portal. With MAS and POD, the same centralized platform can extend music, branded content and non-safety announcements into physical spaces across the vessel, including lounges, bars and retail areas.
- Centralized management of channels and content
- Tailored programming by vessel, route and context
- Browser-based access through the onboard portal, with no app required
- Audio distribution across onboard spaces through MAS and POD
From entertainment to a new passenger touchpoint.
On Board Radio enhances the passenger experience while giving operators a new channel to strengthen their brand, promote onboard services and deliver relevant content throughout the journey.
Branded channels, promotional content and sponsored messages create new commercial opportunities, while centralized programming ensures a consistent fleet-wide experience with minimal operational workload for the crew.
- A consistent, on-brand audio experience
- Greater engagement with the onboard portal
- Contextual promotion of onboard services and initiatives
- New communication and sponsorship opportunities
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What's included
- Music, podcasts and programmes from the onboard portal
- Line-up customisable around the company's identity and routes
- Distributed from the onboard network, no app required
- Slots for branded content, spots and sponsorships
- Listening measured with the platform's analytics
Related services
MAS
The software that creates, translates, schedules, and broadcasts announcements and audio content across every ship in the fleet.
POD
The IP audio infrastructure that delivers announcements, music and content to areas not covered by the onboard audio system.
Seafy DxP
The first On-Board Digital Experience Platform that brings together services, content, and interactions in a single digital environment.
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