Onboard Shop
Digital onboard shop integrated with the PMS, enabling purchases for onboard pickup or home delivery.
The digital retail that boosts onboard sales
Onboard Shop is Seafy's e-commerce platform that extends the fleet's retail beyond the physical store. Integrated with Inventra and Kambusa, it lets passengers buy products and services straight from the onboard portal, turning every crossing into a new revenue opportunity.
No app to install, no separate system to manage: a single platform to digitize retail, grow sales and offer an omnichannel shopping experience across the whole fleet.
When the store closes, the sales stop too
Traditional retail is limited by opening hours, by the store's capacity and by the time a passenger spends shopping. Every queue, every closed store and every postponed purchase is a lost sales opportunity.
- Limited sales: the store only sells when it's open.
- Fragmented experience: physical and digital retail don't talk to each other.
- Missed opportunities: queues, waiting times and distance cut down purchases.


E-commerce built into the Seafy platform.
The Seafy portal also becomes a digital storefront that's always open. Catalogs, prices, availability and orders are synced in real time with Inventra and Kambusa, creating a single ecosystem for onboard retail and catering.
Passengers can buy at any point in the crossing and choose the delivery option that suits them best, while the crew keeps working with the same systems they already use on board. No duplicated processes, no extra hardware, and a single centralized management across the whole fleet.
Fast and Secure Payments
With Tap to Pay technology, the Onboard Shop makes payments faster, safer and more accessible. Passengers can pay contactless using their card or digital wallet, with a seamless and intuitive checkout experience.
For the company, this means smoother checkouts, less friction at purchase and faster transactions, especially during peak times. A simpler payment process improves the passenger experience while increasing onboard sales capacity, without compromising on security.

Watch the quick walkthrough
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What's included
- Digital store accessible from the portal for the entire crossing
- Onboard pickup (Click & Collect) or home delivery
- In sync with the PMS: catalogue and stock always aligned
- Open to partner brand and merchant products
- Sales tracked with the platform's analytics
Related services
Kambusa
The platform for managing inventory, provisioning and stock across your entire fleet, even offline, to reduce waste and improve efficiency.
Inventra
The retail platform for non-F&B onboard shops, with real-time inventory and a centralised catalogue.
Seafy DxP
The first On-Board Digital Experience Platform that brings together services, content, and interactions in a single digital environment.
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